Privacy Policy

AlphaHouse.gg ("AlphaHouse", "we", "us") is an independent gaming news site operated from the United States. For privacy questions or to exercise your rights, contact us at privacy@alphahouse.gg.

This policy explains how we handle information when you visit alphahouse.gg, read our articles, or interact with optional features such as analytics and embedded media. It applies to visitors in the European Economic Area, United Kingdom, and all other regions.

Information you provide. We do not operate public user accounts. If you email us, we receive the content of your message and your email address.

Information collected automatically. If you accept analytics cookies, Google Tag Manager and Google Analytics may collect usage data such as pages viewed, approximate location derived from IP address, device/browser type, and referral source. We use this in aggregate to understand readership.

Essential local storage. We store your theme preference and cookie consent choice in your browser. These are not used for tracking.

Embedded content. Trending articles may embed YouTube, Reddit, or Twitch players. Those platforms may set their own cookies or collect data when you interact with an embed. We load embeds only after you click to load them.

• Publish and display gaming news and opinion content
• Remember your theme and cookie preferences
• Measure site traffic and article engagement when you consent to analytics
• Respond to privacy or support requests you send us
• Protect the site against abuse and maintain security

We do not sell personal data. We do not use analytics data for advertising profiles.

• Consent for analytics cookies and similar technologies (you can withdraw consent at any time via Cookie settings).
• Legitimate interests for essential site operation, security, and aggregated audience measurement where consent is not required.
• Contract / service delivery when responding to messages you send us.

We group cookies into two categories:

• Essential: theme preference (theme in localStorage) and cookie consent record (alphahouse-cookie-consent in localStorage). These are required for basic site functionality and to honor your choices.
• Analytics (optional): Google Tag Manager and Google Analytics, loaded only after you opt in. They help us understand which articles perform well and how readers navigate the site.

You can accept all, reject all, or manage preferences using the cookie banner or the Cookie settings link at any time.

• Google Tag Manager / Google Analytics (Google LLC) — analytics, only with consent. Google Privacy Policy
• Sanity.io — content management (server-side; not exposed to readers as tracking)
• Vercel — site hosting and delivery
• YouTube, Reddit, Twitch — embedded media when you choose to load an embed

We are based in the United States. Analytics providers such as Google may process data in the US and other countries. Where required, we rely on appropriate safeguards such as Standard Contractual Clauses offered by those providers.

Analytics data retention is configured in Google Analytics (typically 14 months for event-level data unless changed in admin settings). Cookie consent records remain in your browser until you clear site data or change your preference. Server logs at our host are retained for a limited period for security and troubleshooting.

Depending on where you live, you may have the right to access, correct, delete, or restrict processing of your personal data, to object to processing, to data portability, and to lodge a complaint with your local supervisory authority.

To exercise these rights, email privacy@alphahouse.gg. We respond within the timeframe required by applicable law (generally 30 days for GDPR requests).

You can withdraw analytics consent at any time using Cookie settings without affecting your ability to use the site.

AlphaHouse is not directed at children under 16. We do not knowingly collect personal data from children. Contact us if you believe a child has provided us information.

We may update this policy when our practices change. We will revise the "Last updated" date above. Material changes may be highlighted via a site notice.